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Subject Search for: Business / Marketing and Advertising
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6758 U.S. Semi Conductor Chip Export to China. This is a 3-page paper on global marketing of U.S. Semiconductor chips to China. It contains 3 resources in APA format. 3 pgs. Bibliography lists 3 sources.
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7791 Marketing and Promoting Magazines in order to attract Older Consumers. The essay explores the benefits of marketing and promoting magazines to attract older consumer. It takes the Big issue a publication in United Kingdom as an example. It covers different aspects of economy to reach its conclusions. 53 pgs. Bibliography lists 20 sources.
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7893 Marketing Strategy for Sonic. This three-page undergraduate paper is written about a marketing plan for a company called Sonic, which deals in shelf stereo products. The role-played is that of Jane Melodies assistant, who is responsible for market segmentation, target marketing, and positioning of Sonics shelf stereo products. 3 pgs. No bibliography listed.
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5169 Blueprinting Brand Identity About Levis. This is a 3 page case study of the Levis brand that is in MLA style and traces the loss of identity of Levis in the market due to weak brand management. 3 pgs. Bibliography lists 4 sources.
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5210 Modern Corporate Culture and Market Philosophy. This paper argues that modern corporate culture is the antithesis of market philosophy. Government intervention in the economy, marketing and promotion and a host of other changes have altered Adam Smith's original vision of an 'invisible hand' pointing to efficiency and productivity. 10 pgs. Bibliography lists 3 sources.
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11981 Analysis of Three Advertisements. The three advertisements to be discussed in this essay - "Make every day delicious - Fancy Feast"; "Taste That Goes Right To Your Bones - Tropicana"; "Now you can get even closer to Nature - Nature's Gate Organics" - provide excellent examples of how print media advertisements make use of fallacious reasoning in promoting products to consumers. Central to this analysis will be Gilbert's theory of Multi-Modal Argumentation which allows us to appreciate how arguments can function on not only the level of logic, but also that of emotion, physicality, and intuition (Gilbert, p.3). In the process of analysis, each advertisement will be broken down into its component arguments that will be subject to the analysis outlined above. 8 pgs, bibliography lists 2 sources.
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5743 Advertising on the Internet. Internet advertising has unwisely been used as a business model for a great number of dot.com companies. While it holds great promise and serves as a useful adjunct to a solid business plan, it is not a stand-alone revenue model. Most companies have realized this the hard way (through bankruptcy), but some companies got the message early enough to diversify their revenue streams before it was too late. For advertisers, Internet advertising offers a very unique and interactive way to focus and sell to a very defined target group. For consumers, Internet advertising can be useful because it facilitates transactions and makes shopping easy. For those using it as a 'raison d'etre' for business, however, the benefits are not enough to create solid and sustainable businesses. 10 pgs. Bibliography lists 5 sources.
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